Major League Baseball is finally trying to white out its blackout problem – and the restrictions that prevent so many from watching games on television and over the Internet may be lifted as early as the 2009 season.
At the owners’ meetings in May, all 30 teams are expected to deliver reports outlining the territories in which they currently broadcast games or have concrete plans to in the future, according to an MLB source. Based on the information, MLB will redraw its territorial-rights map – the outdated gerrymandering that causes areas such as Las Vegas and Iowa to be blacked out from 40 percent of games on a full schedule – to better reflect the present broadcast landscape.
The catalyst behind MLB’s sudden action is president Bob DuPuy, who at last year’s meetings took a hard-line stance on the blackouts. Aware of the outrage among baseball fans and torrent of letters pouring into MLB offices over an issue with a fairly painless remedy, DuPuy told the owners they had to stake legitimate claims to their territories or risk losing them.
Some owners, another source said, were concerned about existing TV contracts and potential discord among advertisers who were promised certain territories covered. DuPuy understood the conflict and allowed them one year to work out any issues.
The year is nigh, and though the MLB source said it’s too late to implement the changes this season, MLB will try to do so before 2009, when it launches the Baseball Channel, potentially its biggest money-making venture since MLB.com grew into a $2 billion business. The Baseball Channel will be much like the NFL Network.
Loading ...